How to Reduce Bounce Rates on Your Website

When people click on a link to your website you want them to stick around. You want them to read your content, see your offers, and then finally take the next step to answer your calls to action. But, many people do bounce off the site.

Bouncing means they visited but left quickly. You can view your bounce rate in Google Analytics. So, how can you reduce your bounce rates?

Increase Speed

When you can increase the loading speed of your website, you’re going to automatically have fewer bouncing visitors. People are impatient and do not like to wait around for something to load.

Don’t Burn Out People’s Retinas

Certain colors, like blue and gold, do not translate well to online reading. In addition, you need to space out your paragraphs differently than you would for print. It’s okay to separate your text into more paragraphs for online reading.

Improve Your SEO

Search engine optimization is important for your website. If you have a lot of bounces you may be using the wrong type of content to attract your ideal audience. Or, worse, your content is boring. Improve the content and the SEO, and you’ll have fewer bounces.

Study Your Target Audience Better

Another factor in bounce rates is poor understanding of your target audience. If your advertisements, blog posts and content marketing (and any marketing for that matter) is not well-targeted to your audience, then you need to improve your targeting.

Create Natural Navigation

The best navigation is not very noticeable but naturally leads your visitors to where they want to go. Don’t be clever with link and button names. Instead, be direct about where the link is going to send your visitor, and use less navigation on the front page. Having fewer choices will avoid confusion.

Know the Reason for Your Website

If you don’t know the purpose of your website then no one else will know either. Ensure that you have mapped out the website before building it so that you know and your visitors know that the website is clear about its message.

Bounced traffic has a variety of causes that you need to research. You can use Google Analytics and Google Webmaster Tools to help you discover ways to reduce your bounce rate. But, one of the most important things is to ensure that your website speaks to your target audience so that you attract the right people in the first place.

5 Most Common SEO Mistakes to Avoid in 2021

If you are struggling to improve the ranking of your website or blog, you are on the right page. In this article, we are going to give you a few important tips that will help you avoid the most common SEO mistakes. Making these mistakes will have a negative impact on the ranking of your website or blog in major search engines. If you keep making this mistake, your website will be at a greater risk of getting banned. Read on to find out more.

1. Not Hiring an Expert

Search Engine Optimization requires a lot of time. Apart from this, you must be aware of the current trends, algorithm changes, and strategies. Today, many marketers are aware of the fundamentals of Search Engine Optimization. Therefore, they can perform the optimization of their website themselves. However, most of them go on this adventure without being aware of the basics.
This is where they end up making grave mistakes. If you don’t have the right skills and tools, we suggest that you hire the services of a professional instead.

2. Believing in Unrealistic Promises

If you are going to hire a professional, make sure you go with one that uses safe methods. There are no shortcuts when it comes to getting your website ranked. Keep in mind that you cannot trick major search engines, such as Google to gain better rankings for your desired keywords. Today, search engines are extremely smart. In other words, you should never try to cheat the system or you may get penalized. So, you may want to hire a provider that makes realistic promises.

3. Following “illegal” tricks

Before you go with a service provider, make sure you know the method they are going to use. What you need to do is follow only white hat practices. On the other hand, illegal SEO involves tips and tricks that violate search engine guidelines, such as keyword stuffing, buying backlinks, exchanging links, and including hidden text. Although you can get quick gains through illegal SEO, you will be taking a lot of risks.

So, we suggest that you follow only white hat methods in order to improve your search engine rankings. This includes updating your website with quality content and optimizing the content for search engines without breaking any rules

4. Ignoring algorithm Changes

Today, search engines are changing their algorithms in order to improve the way websites are ranked. The idea is to identify cheaters that manipulate the system. Over the past five years, Google algorithms have gone through a lot of major changes. So, Google follows a different method of ranking websites these days. So, you may want to follow the recent updates if you want to achieve great results. If you don’t have the time to read about this change, we suggest that you hire the services of an SEO expert.

5. Opting for wrong Keywords

Lastly, one of the most common mistakes is to follow non-strategic keywords when it comes to SEO. So, you may not want to waste time optimizing your content for the wrong keywords. For example, you may not want to use keywords that are overly competitive. Instead, you should use low competition keywords that can still get a lot of traffic.

In short, if you avoid these 5 mistakes, you can rank your website and still enjoy great results. Hopefully, these tips will help you get the most out of your effort.

Boost Your Business With Website Conversion Marketing

Just what is website conversion marketing and how can it help you? Put simply, it uses analytics (the process of using statistics, computer programming and operations research to measure performance) to improve customer experience and ultimately to increase sales. It helps visitors navigate your site and find what they are looking for easily. In real-time it can determine if a visitor is confused or ready to leave your site. Through the use of messages, chat opportunities or redirection, it attempts to convert your visitor into a customer.

The conversion rate is defined as the number of goal achievements divided by the number of visits. A goal achievement could be the sale of a product or service, a membership registration, a newsletter subscription, a download, etc. Whatever your particular goal.

Website conversion marketing makes it easy for your visitors to get around your site, showcases your products, services and information in an effective way and, in return, you learn your customers’ preferences, what they would like to see and how you can improve customer satisfaction. Unlike other search engine optimization strategies, it does not focus on increasing traffic; it improves your success by helping you convert existing traffic into customers. By using a conversion marketing platform, internet marketers have been able to increase their conversion rate by double-digit.

Some of the methods used to increase conversion rates are:

Improve website design, usability, and navigation.
Give visitors an opportunity to write a review of their experience on your site.
Introduce similar or compatible items to encourage repeat customers.
Improving your visitor’s satisfaction while on your site and as a customer will go a long way in generating sales and repeat customers. Make it easy for visitors to contact you, have a clear return policy, offer various payment options and keep your customer informed regarding shipping and expected delivery time.

If you are not a web designer or technologically savvy, you may want to use a company or expert to optimize your site for conversion marketing. There are many companies available and many are well recommended. Do your research to ensure maximum return on your investment.

There is a lot to know about conversion marketing. This article is just a summary of the process. To be comprehensive would require more space than is available here. However, I hope this introduction will inspire you to delve deeper and apply the basics to your business. You will not be disappointed.

Transcripts: Building Blocks For Online Content

If you are an internet marketer then you must know that sometimes it is hard to figure out how to keep fresh content on your website and eyes looking at your Facebook page, blog, or videos. Did you know that if you have audio or videos that this media can be converted into different forms to be used on behalf of your business? This article will be focusing on how to use transcripts to help you work smarter and not harder. Use this transcribed work to convert into several different kinds of media that you can use over and over in different forms to provide your customers with fresh content that is relevant and niche specific. Transcripts can be converted into ebooks/PDFs, email sequences, WSOs, and Power Point slides. Ebooks and PDFs can be created from transcripts that are dictated into a software like Audacity. Using a headset with microphone dictate your researched data in chapter form into Audacity and submit to us for typing. Ebooks or PDFs can also be created from dictation of interviews. Have you ever wanted to interview your favorite marketer? This is your opportunity to get nuggets of internet marketing facts and create a report or Ebook that you can use for sale or as a free gift in exchange for an email address using your autoresponder.

Email sequences can be created from transcripts as well. Let’s use the old dog training niche. Let’s say you are doing a website on dog training. You call your local dog trainer or your friend who is a dog training assistant to get some facts about how to train your dog to listen to commands and how to get along with other dogs. Do an interview of about 30 to 40 minutes and have that material transcribed. You can now use this material as an email sequence for a newsletter or for an email sequence to promote dog related products. No one wants to be blatantly sold to. These emails will be sent so your email list can get to know you, like you and trust you. After those emails go out then you can hit them up with an offer for purchase.

WSOs are Warrior Special Offers. Warrior Special offers can be found on a site called the Warrior Forum. This is a place where internet marketers and individuals who wish to make money online congregate. This is the place where they share information on how to do business, offer their services for hire, as well as sell products related to internet marketing and making money online. You can create a special offer like a business in a box offer which is basically a ready-made content which you can use to populate a website without having to do the work yourself. Internet marketers love these business in a box offers because it cuts down on the actual time it takes to get their websites online and making income. Go to Warrior Forum to the Warrior Special Offer Section and see what people are offering in their business in a box offers and duplicate that. Like they said if it ain’t broke don’t fix it.

Power point slides can be created from transcripts. All you need to do is go into your Power Point program and transfer the text from your transcripts to the slides. Choose your Power Point template that you want to use and then create your slides. It’s just as easy as that. These slides can be part of a business in a box package or can be used to create videos. If you have the Camtasia video software you can use these slides to create videos without you actually being in them. All you need to do is record your screen and record yourself reading the slides and you have created video that you can now use to create your own YouTube Channel or more content for your website or blog. Transcripts can be vital to your business if you are about creating niche specific content for your site that your customers are hungry for. Using transcripts to create PowerPoint slides, WSOs, email sequences, and ebooks or PDFs will help you become an authority online. Use your audio content and videos to work smarter and not harder.